A few weeks ago, Elon Musk unveiled Tesla’s new Powerwall battery technology in a short 18 minute keynote to a packed audience.
Analytics professionals can learn a thing or two from the structure of the keynote presentation and can apply these basic principles to clearly communicate the results of their work and make them way more persuasive.
Let’s dig into the keynote content itself and observe the structure -
Elon Musk clearly articulated the purpose (Fundamental transformation in energy delivery) before starting the presentation.
Situation/ Status Quo
He used simple words and imagery to illustrate the current state of energy generation dominated by fossil fuels and the resulting environmental impact.
Gap/ Conflict with the status quo
He called out that sunlight is a known solution and is not as far fetched to harness at scale as is conventionally believed. He also mentions the problem of mismatched demand and supply patterns when it comes to solar energy.
This builds up to the specific problem Tesla is trying to solve with this product announcement.
Again, simple visuals supported the key point.
How to overcome variability in solar power generation?
A better battery solution that can scale and you can buy one for your home for $3,500.
He goes on to explain the benefits for the end user and the society at large.
He covered the entire pitch in under 10 minutes without getting into any technical details.
For more on such frameworks of communication, I highly recommend the book The Minto Pyramid Principle: Logic in Writing, Thinking, & Problem Solving
Its a bit of a dry read but worth its price for any professional who is in the business of solving problems and communicating to stakeholders.